Do you have a private or spam account on social media?

Social networks should automatically provide a second account linked to the main one. You sign up as @ptkdev and, without filling in another form, confirming another email address or proving for the second time that you are not a bot, you also receive @ptkdev_priv or, why not, @ptkdev_spam.

One public and one private. One for saying sensible things in front of colleagues, clients and people you met once at a conference. The other for sharing blurry photos and memes, complaining about the neighbor using a drill at 8:03 a.m. and posting thoughts that do not deserve to become part of your personal branding online.

Today, instead, every social network gives us a single stage and puts us on it together with our mother, our boss, your ex, three recruiters and that relative who reacts with 🤣 under funeral photos because they think it is the sad crying emoji.

That place where you can ask yourself: "What's on your mind?" Nothing, Your Honor, nothing. I'm perfectly fine.

The problem is not having something to hide. It is that not everything we are needs to be presented to the same audience. I do not tell the same joke at dinner with friends and during a client meeting. Or rather, I can, but then I have to update LinkedIn to "Open to Work".

We tried to solve this with close-friends lists, groups, channels and privacy settings designed like the INPS website, where nothing makes sense. But the truth is that we all keep creating new \_priv or \_spam accounts. Right, Gianpirlo? You know all about it.

The automatic double account would be more honest. Social networks need to recognize one simple thing: we are not a single version of ourselves. We are professional with some people, stupid with others, quiet with almost everyone and inexplicably romantic and/or sad at two in the morning. It is not deceit, it is context. Pajamas are real clothes too: you simply do not wear them to meet your accountant, but lounge around in them on the sofa. Usually. Not everyone, to be fair.

Give us one private showcase and one public one, and nobody will get hurt.